Penguin Random House LLC Digital Marketing Associate, Knopf Doubleday in New York, New York
Company: Penguin Random House LLC
Requisition ID: 15641
Digital Marketing Associate
The Knopf Doubleday Publishing Group is seeking a Digital Marketing Associate to coordinate and support consumer data initiatives, supporting Vintage Books and Anchor Books as well as authors and publications across the Knopf Doubleday Publishing Group. The role requires strong organizational and communication skills and is intended for candidates with an interest in data and data analysis.
Spearhead data collection initiatives from existing databases and tools, including customer website data, email response data, and social media accounts
Coordinate data aggregation with the corporate consumer database and liaise with corporate team for proper data management
Set and track key performance metrics and conduct trend analysis, providing actionable insights
Participate in imprint and divisional meetings to share learnings and expertise
Compile and deliver clear and succinct reports to marketing team, and recommend changes to existing practices for increased efficiency
Create reporting templates in Adobe Analytics, DoubleClick, and other similar platforms for recurring requests
Based on tracked analytics, advise on website and email updates and modifications in order to create a better user experience on consumer digital platforms (including ReadingGroupCenter.com and KnopfDoubleday.com, and author sites like AlexanderMcCallSmith.com)
Coordinate email newsletter schedule, compile and deploy newsletters in ExactTarget
Analyze data from email client and website traffic reporting, including subscriber acquisition analysis, and relay results and opportunities to team
Recommend design and content changes based on consumer behavior
Contribute to content creation and development for web and email initiatives
2 years of analytics and email experience
Strong written communication skills
Strong Microsoft Excel experience
Experience with web analytics tools (Adobe Analytics/Omniture, Google Analytics) and online marketing metrics
Creative with an eye for detail
Strong experience in email marketing
Familiarity with digital ad metrics
Possessing an 'Entrepreneurial Spirit' - the ideal candidate brings new ideas and solutions to the group and is interested in experimenting with emerging technologies
Ability to transition between the analytical and creative sides of marketing
Analytical skills, including the ability to assimilate extensive amounts of detailed data and see the big picture, in order to provide actionable suggestions and improvements
CMS experience (WordPress preferred)
SQL experience a plus
Full-time employees are eligible for our comprehensive benefits program.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.